Our work with Sood Enterprises and their BP petrol stations across Scotland focused on rapidly growing the digital presence of selected station Facebook pages, building engaged local audiences and creating a stronger foundation for future customer communication.
Unlike a traditional long term social media campaign, this was a performance led project with clear growth targets and a defined timeframe. The objective was to achieve measurable audience growth quickly, while ensuring the pages were supported with quality content and a sustainable digital foundation moving forward.
The Challenge
For local businesses such as petrol stations, having an active and engaged online presence is increasingly important for communicating offers, services, and in store updates with their surrounding communities.
The challenge was to build awareness and grow audiences within a short period of time, while working efficiently with a limited advertising budget. The goal was not simply to increase follower numbers, but to create a genuine local audience that could continue engaging with each station beyond the initial campaign period.
Strategy & Execution
To achieve this, we combined targeted Meta advertising with consistent organic content creation.
Through professional photography and engaging visual content, we showcased the range of products and services available across the stations – from everyday essentials and promotions to wider instore offerings.
Alongside this, we supported local community engagement through giveaways and promotional activity, helping encourage interaction and create a stronger connection between each station and its local audience.
By combining paid reach with organic content, the campaign was designed to maximise growth while keeping costs efficient.
This project demonstrates the impact of a focused, performance led digital strategy. By combining strong creative assets, targeted advertising, and community focused engagement, we helped Sood Enterprises rapidly establish stronger online communities around their stations.
While the campaign was designed around short-term growth, the foundations created provide ongoing value giving each location a stronger platform to communicate with customers, promote services, and continue building local engagement.
“Working with Sood Enterprises showed how much can be achieved with a focused strategy and the right combination of paid and organic content. The campaign was built around clear growth targets, and seeing those targets achieved ahead of schedule was a great result for the team.”
Emma, Velle Marketing.
Working with Velle is working with a team that understands and supports your business. We’re first to talk about our clients, and we encourage our clients to talk to each other.
