Case Study

Tumbl Laundry Lounge

From consistent social media management to community-led campaigns, we’ve helped Tumbl build a stronger digital presence, connect with its local customers and support continued growth across its locations.
01

Overview

We have worked with Tumbl Laundry Lounge since June 2025, supporting the brand through a period of sustained growth while strengthening its digital presence and community engagement. Over the past year, we have managed their social media channels across Instagram, Facebook, and TikTok, ensuring a consistent, high-quality presence that reflects the brand’s personality, values, and in-store experience.

Our work has developed alongside the business, supporting the launch of new locations and services while creating campaigns that connect Tumbl with its local community. From seasonal initiatives and local giveaways to promoting services such as the doggy wash, dry cleaning and pick-up and drop-off, we work closely with the in-store teams to bring the real Tumbl experience online and keep customers engaged as the brand continues to grow.

02

Strategy & Growth

Social Media Management 

We manage Tumbl’s full social presence, from content planning and creation to community engagement and campaign support. Working closely with the in-store team, we bring the everyday customer experience online – creating content that feels authentic, strengthens the brand, and keeps customers connected. 

Community & Offline Marketing 

A key driver of Tumbl’s success has been our integration of offline activity with digital marketing. We have planned, organised, and promoted seasonal campaigns that strengthen local engagement, including: 

  • Christmas Coat Drive in partnership with Simon Community Scotland 
  • In-store foodbank donation initiatives 
  • Local giveaways and community-led campaigns 

These initiatives have positioned Tumbl as a community-first brand while increasing footfall and building long-term customer loyalty across locations. 

Service Launch & Promotion 

As Tumbl has evolved, we have supported the rollout and promotion of new in-store services, ensuring each addition is effectively communicated and adopted by customers. This includes: 

  • Launch campaigns for the doggy wash service 
  • Increased awareness of dry-cleaning services 
  • Promoting the expansion of services through the introduction of a pick-up and drop-off option 

Alongside organic content, we have delivered targeted, ad hoc paid campaigns to drive awareness and uptake of specific services at key moments. 

Supporting Business Growth 

Our work has played a key role in supporting Tumbl’s continued expansion, including the launch of new locations such as Woodlands Road. By maintaining a strong and consistent digital presence, we ensure each new site benefits from immediate visibility, engagement, and customer awareness from day one. 

Our role extends beyond simply posting content. We manage Tumbl’s full social presence, from content planning and creation to community engagement. This is strengthened by the incredible in-store team, whose day-to-day efforts and customer interactions play a vital role in bringing the brand to life. Together, this helps keep everything aligned – making sure the online presence feels just like the real in-store experience. 

This joined-up approach has helped build trust with customers, encourage repeat visits, and create a solid, reliable platform for Tumbl to continue growing with confidence.

03

The Results

215.6K+

Views across social platforms

+765.2%

Increase in Content Interactions

342

Links Clicks driven through social content

374

New Followers gained

04

The Outcome

Our partnership with Tumbl Laundry Lounge demonstrates the value of combining strategic content, community-driven campaigns, and targeted advertising. By connecting their physical locations with a strong digital presence, we have helped Tumbl build a loyal customer base, drive consistent traffic, and establish a solid foundation for continued growth. 

Behind the scenes, we keep everything running – so the Tumbl team can focus on operations while their online presence works for them. 

“I’ve loved working with Grace and Emma and even learning more about social media and the importance it has on our business. No request is ever too much for the team. I cannot recommend them enough, wish I could give more stars!”

Debs MacFarlane – Manager of Tumbl Laundry Lounge

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