As a lifelong Morton supporter, our work with Morton Football Club is rooted in a genuine understanding of what makes a community owned club special. With football clubs like Morton, the relationship between the team and its supporters goes far beyond matchday results, but it is built on identity, history, and the people who make up the wider community.
Through Velle, we support the club through videography and content production, helping capture the moments, stories, and personalities that bring the club closer to its supporters. Our focus has been on creating engaging, accessible content that strengthens the connection between players, fans, and the wider Morton community.
Matchday Content
A key part of our work involves attending matches each week to capture pitch side footage for use across the club’s official social media channels.
By being present on matchdays, we are able to capture the atmosphere, emotion, and energy that exists around the club – from player moments on the pitch to the connection between the team and supporters in the stands.
This provides Morton with a consistent supply of high quality, ready to use content that helps bring supporters closer to the action and showcase the club beyond the traditional match report.
Supporting Club Storytelling
Alongside matchday coverage, Velle has supported Morton through additional video packages designed to highlight the people behind the club.
This has included attending award evenings and creating interview style content with members of the women’s team, including players and management. These videos have explored topics such as career highlights, personal journeys, and ambitions for upcoming seasons.
This work has been particularly valuable in helping elevate the visibility of the women’s team, providing them with a stronger platform within the wider Morton brand while celebrating the individuals who contribute to the club’s success.
By creating more opportunities for players and staff to share their stories, this content strengthens the overall image of the club and helps supporters build deeper connections with the people representing Morton.
Results
Our video packages have generated over 38K+ views across TikTok, Instagram, and Facebook, helping increase visibility for both the club and its players.
Beyond views, the content provides Morton with valuable media assets that can continue to be shared across their platforms, supporting ongoing engagement with supporters.
Impact
Our work with Morton Football Club highlights the value of community led storytelling.
By combining genuine supporter understanding with professional content production, we help capture the moments that matter – strengthening the relationship between players, fans, and the wider club community.
Through consistent matchday coverage and player focused storytelling, Velle continues to support Morton in showcasing the people and passion that make the club unique.
“Working alongside a club I’ve loved my whole life is incredibly special to me. Being able to use my skills to play even a small part in moving the club forward, while helping to create more visibility and opportunities for women within a traditionally male-dominated industry and sport, makes the work even more meaningful.”
Emma, Velle Marketing.
Working with Velle is working with a team that understands and supports your business. We’re first to talk about our clients, and we encourage our clients to talk to each other.
