We have worked with Loon Fung Cantonese Restaurant since September 2025, supporting the brand in strengthening their digital presence while celebrating what makes them unique – their heritage, authenticity, and reputation as Scotland’s oldest Cantonese restaurant.
With decades of history and a loyal customer base, the focus has been on translating the experience and reputation of Loon Fung into the digital space. Our approach has been centred around preserving the identity of the restaurant while introducing the brand to new audiences through engaging, modern content that remains true to its roots.
Across Instagram, Facebook, TikTok, and the popular Chinese platform Rednote, we create and manage tailored content that connects with a diverse audience base. By adapting content across each platform, we help Loon Fung engage both existing customers and new generations discovering the restaurant for the first time.
Social Media Management
We manage Loon Fung’s full social media presence, from content planning and creation to platform management and community engagement.
Through a combination of professional food photography, video content, and brand storytelling, we showcase the restaurant’s traditional Cantonese cuisine, dining experience, and the heritage behind the name. Our content strategy focuses on bringing the atmosphere of Loon Fung online – highlighting everything from signature dishes and restaurant experiences to private dining and function spaces.
Brand Storytelling & Heritage
A key part of our strategy has been ensuring Loon Fung’s history remains at the heart of its online presence. Rather than changing what makes the brand special, our focus has been on enhancing and communicating the qualities that customers already value – authenticity, tradition, and exceptional food.
By showcasing the people, dishes, and experiences behind the restaurant, we have helped transform Loon Fung’s history into engaging digital content that resonates with both long-standing customers and new audiences.
Reaching New Audiences
With a multi-generational customer base, Loon Fung required a strategy that could connect with different audiences across different platforms.
By utilising Instagram, Facebook, TikTok, and Rednote, we have created a digital presence that balances broad local awareness with culturally relevant content. This approach has allowed the restaurant to remain connected with its existing community while increasing visibility among customers who may be discovering Loon Fung for the first time.
Driving Awareness & Bookings
Alongside building brand awareness, our content strategy supports Loon Fung’s wider business goals by showcasing their full offerings, from traditional Cantonese dining to private functions and celebrations.
By highlighting the restaurant experience beyond individual dishes, we position Loon Fung as a destination for customers looking for authentic food, group dining, and memorable occasions. Consistent digital activity ensures the brand remains front of mind throughout the year, helping encourage visits and bookings.
Our partnership with Loon Fung demonstrates the impact of combining strategic content creation with a deep understanding of brand identity. By bringing their heritage, food, and customer experience into the digital space, we have helped strengthen their online presence while introducing Scotland’s oldest Cantonese restaurant to new audiences.
Through culturally aware content, platform-specific strategy, and consistent storytelling, we continue to support Loon Fung in growing digitally while staying true to the history and authenticity that has made the restaurant a Glasgow institution.
“Working with Loon Fung has been a great example of how you can modernise a brand without losing what makes it special. Their heritage and reputation are such an important part of the restaurant, so our focus has been on bringing that story into the digital space in a way that feels authentic and relevant to new audiences.”
Emma, Velle Marketing.
Working with Velle is working with a team that understands and supports your business. We’re first to talk about our clients, and we encourage our clients to talk to each other.
