We worked with Scottish traditional folk group Luke Daniels Trio to create a suite of professional video content designed to introduce the group to new audiences and support their wider promotional activity.
With appearances at upcoming music festivals, the group required high quality video assets suitable for use across their own channels as well as festival social media platforms. The aim was to create engaging, professional content that captured both the musicianship and personality behind the group, helping audiences connect with the artists ahead of their performances.
Creative Approach
The content package was designed to showcase different sides of the Luke Daniels Trio. This included relaxed, conversational videos introducing the musicians, sharing their background, influences, and experiences, allowing audiences to get to know the people behind the music.
Alongside this, we created performance focused footage highlighting the group’s talent, energy, and live sound, providing visually engaging assets that could be used to promote upcoming festival appearances.
We also produced dedicated video content to support funding and promotional opportunities, helping communicate the group’s work, achievements, and future ambitions in a professional and accessible format.
The final content package provided Luke Daniels Trio with a versatile collection of professional videos that could be used across festival promotion, social media, funding applications, and wider industry communications.
By combining storytelling, performance footage, and promotional content, we helped the group create a stronger digital introduction for new audiences while showcasing the talent, personality, and experience that make them unique.
“Working with the Luke Daniels Trio was a great opportunity to create content that showed both the musicianship and the people behind the music. We wanted the videos to feel professional while still capturing their personality, giving them content they could use across festivals, social media and wider promotional opportunities.”
Grace, Velle Marketing.
Working with Velle is working with a team that understands and supports your business. We’re first to talk about our clients, and we encourage our clients to talk to each other.
